Sunday, August 11, 2013

Sell Vintage Handmade Jewelry Online

Sell Vintage Handmade Jewelry Online



By Andrea Davidson





If you want to sell vintage handmade jewelry online then you might consider joining Etsy. It’s an e-commerce website specialising in vintage products as well as arts and crafts. Items need to be over twenty years old to qualify as being vintage and the site attaches a twenty cent fee to each item you display. Opening a shop on Etsy is free though.



Creating a shop on Etsy is fairly straightforward. You only need to complete their online registration form and opt in to their selling option. You will have to choose which language you want your store to be in and what currency you want to trade in. Don’t worry if you need to change these later on, it’s easy to do. In addition, you’ll have to state how you want buyers to pay you and give your own billing details to Etsy.



To make it easier for your customers, you can add sections to your shop which list items for sale by group. You can have up to 10 sections, however you must also give visitors to your shop the option of seeing all of your merchandise together. You can change the name of your sections and alter the order in which the sections appear.



To get more traffic to your site, you might consider connecting to Facebook and Twitter. Esty offer this option and it is very easy to do. You add a Facebook like button or a tweet button. This can make spreading the word about your store easier.



It is important to have a proper business plan for your online store. This will help you to identify your objectives and give direction to your efforts. It is never easy to make money and you will have to take a professional approach. Etsy will not do the work for you.



Getting superb quality photos of your stock is essential. People who view your products will not be able to hold them and study them, they will only have the pictures. Ensure they are bright and clear. Photograph the items from differing angles. If a customer is able to view all sides of the item then they are more likely to buy it.



You must offer your goods at the right price. Taking into account the cost of manufacturing will go a long way in determining this. The cost of shipping items will too, as will your own time spent making the goods. In addition, you will need to decide how much profit you will want to make on top. If you charge too little then you will not make any money.



Deciding on the target market you are aiming at will help you to be more successful. The best way to do this is to try and envisage who your perfect customer would be. Try to think about whether they are male or female, their age, where they hang out, what they do as a job and whereabouts they live. This will help you to design relevant marketing and hopefully lead to more sales of your vintage handmade jewelry.









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Sell Vintage Handmade Jewelry Online



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