Sunday, August 4, 2013

A Seller's Primer To Marketing Apparel Online

A Seller's Primer To Marketing Apparel Online



By Joe Mosh





Whether you are the 5th or 500th online clothing business owner one thing remains true, there were others before you. Why not take the advice of successful business owners before you and learn how to implement money making maneuvers into your own business today!



The general belief is that prices displayed always have room for downward negotion. You might therefore want to provide for this when pricing your apparel otherwise you will find yourself in situations where customers expect you to reduce on a price that is already very fair. Be careful however not to mark up too high and scare customers.



Increasing traffic to your website can often be a challenge, but there are ways to do it. Offering big discounts, special presents, and incentives for repeat customers to shop can get people to come back to your site routinely.



Keep careful records of your inventory, in particular for clothing that sell quickly. When running low on a particular item, go ahead and order more before your run out. You should also offer information to your customers about remaining inventory both to inform them and to encourage their purchase. This is particularly important around busy shopping times, such as the Christmas holidays.



Everyone knows that it’s important to get positive feedback from buyers, but often overlooked is how important it is to provide a buyer feedback. That’s because sellers can then flag buyers for defaulting on payments or attempting to make fraudulent purchases and warn others.



Do not stress too much about your photo shot, you always have the editing process to retouch your images. And you don’t need a fancy photo editing software. Many people personally love to use picnic. It has many of the cool features that expensive photo editing programs have, but it’s completely free.



Being engaged and passionate with your customers will attract them to buy from you. By acting aloof or disinterested you turn them off and have them go elsewhere. Always keep up with your customers and put them first.



Proofread your message before sending it to your customer. Try reading it from customer’s viewpoint. This proofreading will help you to write effective emails in the future. Make sure that you keep in mind the perception of your customer before crafting any email; this act will surely increase the number of your customers.



Eliminate the middlemen when you order from wholesalers and drop shippers. You can do the ordering to save yourself thousands of dollars in fees. Use the suppliers that are used by many major e-commerce websites.



A great way to represent your apparel and increase your sales is through email marketing. These emails are not only cost effective but their also timely since you can send so many at once.









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A Seller’s Primer To Marketing Apparel Online A Seller’s Primer To Marketing Apparel Online



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A Seller's Primer To Marketing Apparel Online



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